Dallas Mavericks to raise season ticket prices again

Last year, the Mavericks “instituted a rate hike between” 8 and 10% for select season tickets, and now, less than a year later, they are “doing considerably larger hikes,” according to Mike Piellucci of DMAGAZINE. On Reddit, a user posted that his Mavericks season tickets are “going up” 50% next year and that, per a team sales rep, the team is “doing away with loyalty pricing.” Locked On Mavs host Nick Angstandt asked his X followers whether they “were experiencing something similar” and all but one respondent “reported a double-digit percentage increase,” with the bulk of them “citing a number more than” 20%. Many of those also “reported hikes in parking prices, too.” Piellucci wrote it is possible this “can all be explained away as necessary to keep pace with the rest of the league and/or infrastructure upgrades to the American Airlines Center,” but because the team have so far “chosen not to provide that context, fans are left to grapple with what little they do know: a new, out-of-state ownership group took over the team in December, has yet to address the fanbase in a meaningful way, and now some of the most invested fans are being asked to pay considerably more money next year or lose their seats.” Piellucci: “Not the best way to make a first impression” (DMAGAZINE, 2/21).

First appeared on www.sportsbusinessjournal.com

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